Spotlight: June 28, 2010 – Dead Frog Brewery

Monday, June 28th, 2010

When a company has a tagline that reads ‘Do It Froggy Style’, you know they are going to be fun!  Dead Frog Brewery is a local craft brewery that sure does have a fun, fabulous, memorable brand!

I met with Dead Frog Founder Derrick Smith and Marketing Manager Chris Landsman, who shared their enthusiasm and commitment to innovation in both their brews and their marketing strategies.  A quick look through Dead Frog Brewery’s website and you’ll see the quirky, informal marketing language used in all of their promotions. The top of their 6 and 12 packs of beer also use the same fun tone, a refreshing way to engage their customers.  I had to ask about the name of the company and sincerely hoped there wasn’t a morbid story behind it.  On the contrary, the folks at Dead Frog Brewery love frogs! It seems the name was, in part, chosen to reflect the current conservation issues surrounding many species of frogs. Glad to hear it :)

Derrick Smith has been brewing beers as a hobby since he was a young adult.  At 19 years old, he toured Europe where he learned all about craft brewing and the different kinds of beers one could create.  In 1989, Derrick followed his passion and  opened a brew-on-premise in Aldergrove.  Eventually this business became a micro-brewery, which has been Dead Frog Brewery since 2006.  We enjoyed a tour of the Dead Frog facilities to see where all those tasty creations were made. Their new space is five times the size of where they moved from on the other side of Aldergrove.  Their current refrigerator is the size of their entire previous facility – wow!  Amazing what some businesses work with when they first begin.

As one of the largest craft breweries in BC, Dead Frog beers are available at over 400 private and government liquor stores throughout the province.  You can also visit their brewery retail store at #1 – 27272 Gloucester Way in Aldergrove and is open 10AM – 4PM, Monday through Friday.  Dead Frog Brewery produces five different brews: Lager, Pale Ale, Honey Brown, Nut Brown and the new Pepper Lime Lager.  I’m not afraid to admit that I’m not a fan of lime flavoured beer.  When I was offered some Dead Frog Pepper Lime Lager, I had a moment of ‘uh oh’ go through my head.  Thankfully, this isn’t your run-of-the-mill fake lime flavoured beverage, it actually tastes like beer with a refreshing hint of lime and pepper.  I couldn’t believe you could actually taste the pepper (but it’s not overwhelming at all)! It’s tasty and if you’re looking for something cold and crisp to sip on a hot summer’s day – give it a try. No time like the present, with Canada Day coming up.

A summer mixer 12 pack of Dead Frog brews and a Dead Frog Brewery t-shirt will soon be making their way into the hands of one of our lucky readers.  Please leave a comment below to enter to win.  You must be 19 years or older to enter.  Winner will be announced on Friday July 9, 2010.

Dead Frog Brewery
www.deadfrog.ca
1 – 27272 Gloucester Way, Aldergrove
Ring: 604.865.1055




Contributor: Kristi Ferguson

Kristi Ferguson is the Founder & Editor of The Pulse. Her company, Double You, offers online communications consulting, project management and event planning. Kristi is a proud mama who loves to explore, shop, laugh & create. She is passionate about promoting all things local. Twitter: @pulseblogonline @MrsKFergie



37 Responses to “Spotlight: June 28, 2010 – Dead Frog Brewery”

  1. Wes A. Wiens says:

    I doubted I would like the Pepper Lime too, but I was happily proved wrong!

  2. Ryan Hubbard says:

    I have really enjoyed the Dead Frog brews I have tried. I am excited to try the Pepper Lime – sounds great!

  3. A. Matthews says:

    I’ve been to the Dead Frog Brewery here in Aldergrove and I love it! I give Dead Frog as gifts to everyone who stays with us… locally brewed and makes me proud to live in Aldergrove!!

  4. Jane says:

    This is my favourite beer!

  5. Michelle says:

    Love to hear of the local offerings! Just starting to discover the fraser valley flair and loving it!!! So many gems. Can’t wait to check this brew out. Keep it coming.

  6. Stacy Paterson says:

    Ashamed to say that I hadn’t yet heard of them but it’s great to find local well made products. Will be sure to give you guys a try!!!

  7. Martin says:

    Duff mans says “Dead Frog beer makes the Duff Man feel good” (with a thank you to the Simpsons)

  8. Amy Connolly says:

    Will definitely be recommending this to my Husband who likes to try different beers. Nice to know that it is local too! Awesome keep bringing us the great finds here locally FVP!

  9. I’ve heard good things about the Pepper Lime and will try it shortly.

  10. Jim Paradis says:

    Have been a fan for many years. It is nice to see them continue to grow.

  11. Sonia Maundrell says:

    Can’t wait to try it. Sounds like a nice treat on a sunny day!

  12. Jennifer T says:

    “Nothing goes down better than a dead frog” — their marketing is GENIUS! =)

    So happy to hear of thriving Fraser Valley businesses… and especially tasty ones at that ;)

  13. Love love love Dead Frog!

  14. Linda says:

    We’ve tried DFs Pale Ale and Nut Brown and they were good. The Pepper Lime sounds like something to pick up next time.

  15. M King says:

    I’ll definately try the lime pepper….but I think I’ll start with a six pack!

  16. Looks like you’ve found another little gem

  17. Barbara says:

    Can’t wait to try the Pepper Lime Lager! Go local, indeed!

  18. Jade says:

    Never tried but have recently seen a few trucks of theirs driving around and thought their marketing was great! Really catches your eye! :)

  19. Kat Young says:

    such a catchy name and exactly what got me to try this beer in the first place- am looking forward to trying the Pepper Lime Lager on Canada Day.
    seeing the Dead Frog banner across Ed’s pizza is a great way to start the morning and keep one looking forward to the after work lager chill of a Dead Frog
    keep up the good work

  20. Nina says:

    I’m going to head out today to pick up some Pepper Lime to help me celebrate Canada Day…love the frog leg pull handle on the draft dispenser!!

  21. Chris says:

    I’m a big fan of the lime!
    I cook with it all the time, so why not try it in a beer.
    Can’t wait to sip a cold one!
    Chris

  22. chasmyn says:

    My husband LOVES new and different beer flavours! I bet he’d LOVE these!

  23. Meagan McIntosh says:

    I have heard people around town talking about this Company – I have heard good things! I am so excited to try their beer (when i’m not pregnant) and so glad you did an article on Dead Frog Brewery!

  24. Katie Markstein says:

    What they say is true; nothing goes down like a cold Dead frog! After managing a liquor store for a while, my favorite part of the day was turning someone onto Dead Frog beer! I truly believe this is the best beer in the world, and I can’t wait to see what they will do next. Keep it up, DFB :)

  25. Brenda says:

    I have never tried the Dead Frog beer,as of yet! It was my birthday on June 26th,this would be an awesome belated birthday present to ME to enjoy!! Of course I would share with my boyfriend & friends!!!!!! :)

  26. Gisele says:

    We love DFB! Nutbrown is my hubby’s favourtie and I enjoy the Pepper Lime Lager. Their summer mix pack has a great selection for everyone.

  27. Ryan says:

    Dead frog is awesome. The nut brown is a king amongst other nut browns.

  28. I can’t wait to try the Lime and Pepper – my two favouritevflavours in a beer!

  29. Rachel says:

    Pepper Lime is awesome!

  30. Erin says:

    we had dead frog at our wedding reception and lets just say the kegs were dry by the end of the night ;) They make great beer! And they have great serivce at the brewery ion aldergove. Very friendly and made our wedding reception easier to plan with thier mini kegs!

  31. Robin Horn says:

    Love the Dead Frog but, like you, I am not a fan of lime flavored beers. Happily, my wife is!

  32. Carrie says:

    I love my Dead Frog Pepper Lime and Lager! Dead Frog Swag would be a great prize!

  33. Karilyn says:

    I absolutely love the Lager. The hint of maltiness makes it sweet but not cloyingly so, and it’s so refreshing on a hot day. I’m enjoying one in my hammock right now. That basket of beer would definitely help out my hammock situation!

  34. BeerLearner says:

    I remember seeing the Frog Shaped Tap Handle @ Bozzinni’s in Chilliwack a few years back. What a great experience to try their Pale Ale. Then when Bozzinni’s got rid of it I cried a little on the inside.
    Great to see they’ve come into their own into the BC market and making their mark (especially at Okanagan Fest of Ale). I thoroughly enjoy the Pepper Lime lager and it’s unique mouthfeel and enjoyment.
    So keep up the amazing work and I hope to be down there for a tour soon!!

    “Beer is not a beverage, it’s an experience.” – Tonii Cassidy

  35. Alex Tavan says:

    I bought a 12 pack DeadFrog mix yesterday, but there was only 11 bottle in the box when I opened it.

    Don’t you have quality control? why my pack should have a missing bottle, when I paid for full??!!!

  36. johnny passek says:

    just bought a winter mixer today cant wait to try it have heard nothing but good things about this beer!! happy holidays from your new canadian drinker!

  37. Linda Berti says:

    I’ve been meaning to try this beer for ages – after laughing frequently when passing their large delivery truck! So great to know they’re local :)

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