When a company has a tagline that reads ‘Do It Froggy Style’, you know they are going to be fun! Dead Frog Brewery is a local craft brewery that sure does have a fun, fabulous, memorable brand!
I met with Dead Frog Founder Derrick Smith and Marketing Manager Chris Landsman, who shared their enthusiasm and commitment to innovation in both their brews and their marketing strategies. A quick look through Dead Frog Brewery’s website and you’ll see the quirky, informal marketing language used in all of their promotions. The top of their 6 and 12 packs of beer also use the same fun tone, a refreshing way to engage their customers. I had to ask about the name of the company and sincerely hoped there wasn’t a morbid story behind it. On the contrary, the folks at Dead Frog Brewery love frogs! It seems the name was, in part, chosen to reflect the current conservation issues surrounding many species of frogs. Glad to hear it
Derrick Smith has been brewing beers as a hobby since he was a young adult. At 19 years old, he toured Europe where he learned all about craft brewing and the different kinds of beers one could create. In 1989, Derrick followed his passion and opened a brew-on-premise in Aldergrove. Eventually this business became a micro-brewery, which has been Dead Frog Brewery since 2006. We enjoyed a tour of the Dead Frog facilities to see where all those tasty creations were made. Their new space is five times the size of where they moved from on the other side of Aldergrove. Their current refrigerator is the size of their entire previous facility – wow! Amazing what some businesses work with when they first begin.
As one of the largest craft breweries in BC, Dead Frog beers are available at over 400 private and government liquor stores throughout the province. You can also visit their brewery retail store at #1 – 27272 Gloucester Way in Aldergrove and is open 10AM – 4PM, Monday through Friday. Dead Frog Brewery produces five different brews: Lager, Pale Ale, Honey Brown, Nut Brown and the new Pepper Lime Lager. I’m not afraid to admit that I’m not a fan of lime flavoured beer. When I was offered some Dead Frog Pepper Lime Lager, I had a moment of ‘uh oh’ go through my head. Thankfully, this isn’t your run-of-the-mill fake lime flavoured beverage, it actually tastes like beer with a refreshing hint of lime and pepper. I couldn’t believe you could actually taste the pepper (but it’s not overwhelming at all)! It’s tasty and if you’re looking for something cold and crisp to sip on a hot summer’s day – give it a try. No time like the present, with Canada Day coming up.
A summer mixer 12 pack of Dead Frog brews and a Dead Frog Brewery t-shirt will soon be making their way into the hands of one of our lucky readers. Please leave a comment below to enter to win. You must be 19 years or older to enter. Winner will be announced on Friday July 9, 2010.
Dead Frog Brewery
1 – 27272 Gloucester Way, Aldergrove