Although we may not like to admit it, for many of us, especially women, there is a level of identity and attachment to the locks on our heads. We cut it, color it, style it, curl it, comb it, pin it and look for ways to make it shiny and soft. It represents an element of youth and beauty. I personally can’t imagine how it would feel to go from having a full head of long, healthy hair to having none within only two weeks’ time.
This extreme story of hair loss became reality for one of the founders of BAM!, which stands for Bold Alopecia Movement. What is Alopecia, you ask? It’s an autoimmune condition where the body’s immune system attacks its own hair. It sounds crazy, but it’s true. Alopecia can have varying degrees of it, from bald spots to total body hair loss, in both men and women. It affects 2% of the global population.
BAM! is a non-profit foundation that is aimed to help people with alopecia feel confident again. It is a support group started by co-founders Tanya Huang and Erin Leach.
Knot Theory Creative Director Tanya Huang, who has had alopecia since age 10, shared her personal story with a video that went viral on Facebook and Youtube and received an outpouring of support, which fueled her desire to make a positive impact in the alopecia community.
Co-founder Erin Leach, shared her personal story of rapid hair loss with us at a recent fundraiser/fashion show held at Ginger62. It was really inspiring to hear how far Erin has come since losing her hair in such a short time and discovering that she had the condition. She credits her progress to her supportive family and friends.
The BAM! fundraiser/fashion show paired Suki’s Hair Salon and Knot Theory to not only create a fun night, but also to raise awareness and funds for BAM! Although it may seem ironic to have a hair salon involved in an event bringing awareness about hair loss, did you know that it is often a hair stylist that will discover someone else’s alopecia?
After a warm welcome and a few cocktails to get the party started, we enjoyed a fashion show featuring Knot Theory’s neckties and bow ties. The clothing was youthful and bright, ie: perfect for spring and the hairstyles were bold and funky. We also got to see a few of the people from the BAM! support group strut their stuff on the “runway” and share their own personal stories. The night went on with a bow tie tying contest and several live bands to keep the party going!
It was great to be at such a fun event and even better to know that 100% of the funds raised will go to people with alopecia.