The downturn of the national economy has had an adverse affect on non-profit organizations. People have less to donate, yet many rely more heavily on these groups for support during challenging times in their lives.
Many Canadian charities have reported losing over half their support during the recent recession. As such, they are less likely to spend money on perceived “extras” even when such services may benefit their cause.
I have experienced this first-hand. Throughout my 15-plus years’ involvement with national and local non-profit organizations, I have done a considerable amount of promotional and fundraising work. However, in recent years I have witnessed groups forced to cut services, volunteers asked to take on additional responsibilities, and donors coming up with smaller contributions. People still care about these causes, they just have less extra money to donate. Consequently, charitable organizations are making do with less.
After starting my company in 2009, I came up with a way to lend a hand to struggling charities. A life-long Fraser Valley resident, I offered local organizations the opportunity to have certain services completed at no charge. It was a great success. We assisted nearly 10 groups, including one that makes beautiful handcrafted blankets for the homeless and less fortunate residents of our city. Due to the positive response, we decided to make every February Non Profit Promotion Month.
I invite local non-profit organizations to contact Red Pencil throughout February and have specific projects, including the writing of press releases, completed at no charge.
These services can help promote charitable groups, yet some of them can’t afford to retain us. They’re stuck between a rock and a hard place. It would be fantastic if our writing could help attract donations and volunteers.